The Creative Census returns for third consecutive year, presented by QMS
The Census will be open for participation on 1 September, with the results to be released mid-October.
The Creative Census is back for the third year running - the annual survey of Australia's media and marketing industries, measuring creative thinking.
The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which is then measured against the broader industry.
Founder of The Creative Census, Wade Kingsley, said: “Industry leaders rightfully talk up creativity as an important differentiator of their business. The Census is designed to put some metrics around it.
“The degree of how creative, and effective campaign work is, is the job of awards. While that's important, we think it's measurement after the fact. With the Census we aim to elevate the conversation about how the creativity of organisations can be benchmarked and therefore improved.”
QMS is the presenting partner for 2024 and it's chief marketing officer, Tennille Burt said: “Out of home has long been one of the most creative media channels and the exponential rate of innovation in DOOH has significantly increased its appeal, impact and influence.
“As the only survey of its kind in Australia, The Creative Census sets an important benchmark and adds to the marketing and media industry’s understanding of the value of We’re delighted to be partnering with Wade on this year’s survey.”
The Census will be open for participation on 1 September, with the results to be released mid-October.
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The return of the Census comes as QMS prepares its network for the Paris 2024 Paralympic Games.
QMS and its partners Toyota Australia, Allianz, Woolworths, and Bupa will use the QMS Paris 2024 Digital Screen Network to showcase the latest news from the Paris 2024 Paralympics Games, with stories and results as they happen in real-time.
The network will continue throughout the Paralympics as it spans QMS’ digital large format, City of Sydney, Gold Coast street furniture, and The Convenience Network assets.
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Top image: Tennille Burt & Wade Kingsley
