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Think HQ celebrates 15th anniversary

Jen Sharpe: 'The bigger we get, the more positive impact we make - so the focus is on sustainable growth, and there are plenty of opportunities.'

By Alisha BuayaPublished Jun 2, 2025
3 min read
Think HQ Jen Sharpe 1

Think HQ has marked 15 years of driving diverse and inclusive communications in the industry.

Founder and Managing Director, Jen Sharpe launched the agency in 2010 with the intent of building a values-based agency.

The independent agency has experienced continuous growth - 15% average year on year for the last five as a result of its integrated business model, according to the agency.

Sharpe’s business model was instrumental in paving the way for the subsequent shift towards more diverse and inclusive communications.

Think HQ boasts a team of more than 100 and has the capability to create and deliver inclusive communications in any language, in-house.

The inclusivity agenda with a vast body of positive impact-led work driving change across the full spectrum of society from multiculturalism, racism and discrimination to mental health, education, employment, safety, gender diversity, LGBTQIA+ and disability, for clients ranging from charities, foundations and health bodies, to large corporates, brands and government.

The integrated model that has grown over time includes an ISO-accredited strategy and insights team that covers all channels and audiences, plus teams that cover creative, extensive in-house production (including audio and visual studios), PR and activations, tech, multicultural and first nations engagement and an in-house, ISO-accredited languages services team.

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Think HQ team Think HQ team

The agency walks the diversity talk in its operations as a model inclusive business: B-Corp accredited, an active LGBTQIA+ employee resource group, Think Proud, and a ratified Reconciliation Action Plan. Female owned and led, with Sharpe juggling the needs of the business and her young family. A diverse team of 100 including 70% women, 37 languages spoken, and 36% identifying as LGBTQIA+.

Think HQ Founder and Managing Director, Jen Sharpe reflected on the journey she and the agency have been on over the past decade-and-a-half.

"I started Think HQ solo from my kitchen table with little capital, an unwavering ambition to only work on positive change projects, and one client - Scanlon Foundation, still a client today, 15 years later. We have achieved what I believed was possible back then - driving positive social change  and commercial success through an inclusive business that reflects today’s Australia. I couldn’t be prouder.

"We have built a safe, structurally sound, ethically responsible workplace where people can thrive, all while being profitable and driving positive impact for our clients and the community. And we’re not done yet.

“The business is busy growing its Sydney team and roster of clients to include more values-aligned corporate and consumer clients including CommBank and Lipton. More acquisition talks are also in progress to further expand the service offering and geographical reach of the agency.  The bigger we get, the more positive impact we make - so the focus is on sustainable growth, and there are plenty of opportunities,” Sharpe explained.

Top image: Jen Sharpe

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