Big M positions as the "official drink" for Santa this Christmas in campaign via Thinkerbell

Big M wants to be the official drink to leave out for Santa this Christmas Eve, with the chocolate milk launching a festive bespoke packaging to enable people to personalise a note to the Big Guy.

The campaign, created by Thinkerbell, will be rolled out across the Bega Group's stable of chocolate milk brands including Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia. The festive bespoke packaging will be available in supermarkets and convenience stores from early December. 

Anne Scott, senior brand manager at Bega Group, said: "We’re delighted to be sharing Victoria's favourite choccy milk with Santa this Christmas.

"Given how hot this Summer is tipped to be, we know there’s nothing Santa will need more than a refreshing ice-cold Chocolate Big M."

The quirky campaign, which is reminiscent of the iconic 'Share a Coke' campaign, is the latest from the independent agency which has delivered a host of campaigns this year, including the recent Menulog campaign. 

The Thinkerbell campaign saw the food delivery service Menulog team up with Australian Indie designer By Weave Collection, to reimagine its iconic delivery bag and turn it into a fashion accessory. The strategic campaign then engaged Menulog campaign ambassador and global pop icon Christina Aguilera to carry the bag in a bid to create buzz and elevate the distinctive delivery bag to 'it' bag status. 

See more: Menulog and Thinkerbell create designer delivery bag for brand ambassador, Christina Aguilera

Thinkerbell was also behind Pringles “Shoot From The Chip” campaign, a digital platform developed in partnership with the Sydney Kings, aimed at enhancing the basketball fan experience.

Shoot From The Chip allowed fans to engage in an interactive game during Sydney Kings’ home games this season. Participants can utilise their basketball knowledge to predict and potentially win prizes based on real-time, in-game action.

See more: Pringles and Thinkerbell launch “Shoot From The Chip” campaign following agency win