TPG Telecom appoints Starcom as its media agency

TPG Telecom has named Starcom as its media agency across the Vodafone, TPG and iiNet brands, following a comprehensive, four-month review process.

Andrew Bagot, head of media at TPG, said: “We have had a very positive relationship with Wavemaker over the last seven years and thank them for their excellent service and support for our business.

"We would also like to thank all agencies that participated in our RFP process, for their input and excellent responses," he added.

Starcom appointment comes after the agency was re-appointed to lead the media strategy, planning and buying accounts in Australia for personal care and consumer products company P&G and FMCG giant Bega Group.

The re-appointments, effective immediately, are an extension of the long-time partnerships between Starcom Australia and the businesses, with Bega Group now a client for 17 years and P&G for the past six years.

Key objectives for the companies in their work with Starcom are to increase penetration, revenue and share growth, with the two businesses looking to improve brand salience and relevance in the market.

Starcom’s remit also includes providing eCommerce solutions for both P&G and Bega Group.

Nick Keenan, Starcom chief executive officer, said: “We are incredibly proud of the work we deliver for our clients through our People Powered Growth positioning and there is no better proof point than the longevity of our key clients.

“P&G and Bega Group are some of the biggest global and Australian brands, and there is more than 20 years of partnership history between Starcom and these businesses.

“We are proud to be their ongoing partners and look forward to continuing to deliver brand and business growth.” Keenan added. 

Starcom Australia also recently welcomed the appointments of Marcus Morris in Melbourne and Sam Down in Sydney as client services directors last month.