Wesfarmers Health appoints Chain Social to digital launch of atomica

Wesfarmers Health has partnered with Chain Social to lead the digital launch of beauty and wellness retailer atomica.

The digital-led marketing and creative agency established atomica’s social media presence and produced campaign imagery and videography ahead of the retailer’s first pilot concept store in Sydney and continues to manage the brand’s account.

"Beauty is our bread and butter, so we’ve loved working with Wesfarmers Health to bring atomica to life," said Chain Social founder and CEO, Shelby Van Zwol.

Chain Social founder and CEO, Shelby Van Zwol: 'Beauty is our bread and butter, so we’ve loved working with Wesfarmers Health to bring atomica to life.'

She added: "From the imagery you see on ads and in-store, to atomica’s Instagram and TikTok content, our team is really proud to have worked on this launch."

Corrina Brazel, Wesfarmers Health’s head of marketing (Retail) said: "We wanted to work with a results-driven agency that really understood beauty and wellness. At atomica our focus is on inspiring customers with affordable ways to invest in their beauty and wellness."

"Harnessing inclusivity is one of our core values and Shelby and the team have done a great job in bringing our ethos and values to life across our digital channels."

Corrina Brazel: 'We wanted to work with a results-driven agency that really understood beauty and wellness. At atomica our focus is on inspiring customers with affordable ways to invest in their beauty and wellness.'

Earlier this year, Chain Social has welcomed Shelby Hobbs to the role of digital marketing strategist.

Hobbs will lead the next stage of growth for the agency’s education arm, Chain Academy, with a focus on its digital products. She will also provide end-to-end support for Academy members and ensure industry training is up to date in an ever-evolving marketing and e-commerce landscape.

Established by Van Zwol in 2016, Chain Social has worked with clients like Adairs, JSHealth Vitamins and Gem Oral Care.

Credits

Chain Social
Director – Shelby Van Zwol
Art Director – Lauren Martin
Social Team Lead – Nicole Alilovic
Social Specialist – Sidonia Barwood
Stills and campaign video – Maddie Roux
Hair and makeup – Carla Dyson and Olivia Florence
Models – Nyapal (Everi-Body), Gia (People Agency) and Taylor (ICON Management)

atomica, Wesfarmers Health
Head of Marketing (Retail) – Corrina Brazel
Senior Manager, Digital, Content & Social – Hannah Shields
Social Media Strategy Manager – Maddie Stewart

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.