Wonderful wins Oxford University Press' CX, branding, and media

Oxford University Press (OUP) Australia and New Zealand has appointed Wonderful Digital as agency partner, charged with delivering a customer experience, brand platform development and performance media.

The agency will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies.

"As a global leader in education, our goal is to empower teachers and learners with the tools they need to succeed. OUP strives to make learning work for everyone, everywhere. Wonderful stood out for their ability to bring together innovative CX strategies, thoughtful brand storytelling, and performance-driven media campaigns," Sarah Hossli, head of marketing at Oxford University Press ANZ, said.

"We are confident their approach will help us deliver meaningful and lasting connections with our Australian and Aotearoa New Zealand audiences."

The appointment to  OUP leverages the agency's expertise in connecting brands with audiences and follows its expansion to a full-service customer experience (CX) agency with a comprehensive offering designed to engage consumers at every touchpoint. Central to this collaboration and its expertise in technology, design, and data will be pivotal in enhancing OUP’s digital ecosystem and delivering consistent, engaging customer experiences.

Matt Barbelli

"Winning the Oxford University Press account is a proud moment for our team. OUP’s legacy in education and their commitment to innovation align perfectly with Wonderful’s ethos." Matt Barbelli, managing director of Wonderful Digital, added.

"We’re excited to help them localise their brand platform and customer experience while driving measurable results through performance media. This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact."

OUP is a department of the University of Oxford which has a mission to further the university's objective of excellence in research, scholarship, and education by publishing worldwide.

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