Creative transformation company WPP has today announced its acquisition of independent agency JeffreyGroup. The latest in a series of acquisitions, WPP has accelerated their growth strategy and has recently added Newcraft, Corebiz, Bower House Digital and Village Marketing to its roster.
Regarded as one of the most renowned corporate communications, public affairs and marketing consulting firms in Latin America, JeffreyGroup specializes in developing innovative communications programs and public affairs strategies including Amazon, American Airlines, AstraZeneca, Bacardí, Bayer, BlackRock, Johnson & Johnson, Marriott International, Salesforce, TikTok, and Walt Disney World Resorts.
Joining the Hill+Knowlton Strategies international network, the JeffreyGroup acquisition will create the most extensive global communications agency presence in Latin America, doubling Hill+Knowlton Strategies’ footprint in the region.
AnnaMaria DeSalva, global chairman and CEO of Hill+Knowlton Strategies, said: “Latin America is one of the most dynamic communication markets today, offering a growing scope of talent and innovation. Our combination with JeffreyGroup creates step change opportunities and I’m excited about what we’ll be able to achieve together.”
JeffreyGroup is headquartered in Miami and has over 330 people across its offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires. This extensive reach has contributed to the agency’s strong foothold in Latin America for almost three decades.
Jeffrey Sharlach, founder and chairman of JeffreyGroup, said: “The success of JeffreyGroup over the past 30 years in Latin America has been due in large part to our ability to evolve and adapt in a dynamic region of the world with diverse conditions, customs, and cultures. Joining forces with WPP and Hill+Knowlton is an exciting step forward in this evolution and opens up a world of resources for our clients and opportunities for our hundreds of employees.”
WPP has adopted an M&A focussed approach that has served ti further strengthen the company's core creative capabilities in marketing, communications and design, and builds on existing capabilities in experience, commerce and technology.
