Zenith drives away with Autosports Group media account

Luxury car dealership Autosports Group has appointed Zenith as its media agency following a competitive pitch.

From April, Zenith Sydney will handle media strategy, planning, and buying for the dealership network, which has over 55 retail businesses across Sydney, Melbourne, the Gold Coast, and Auckland.

Zenith Sydney MD Jonny Cordony said the win continues the Publicis agency's momentum from 2023.

"We are humbled and excited to be partnering with Autosports Group to reinvigorate ROI and supercharge their growth in 2024 and beyond," he said.

Autosports Group chief marketing officer Melinda Spencer added: “After an extensive review of a number of media partners, we felt that Jonny and the team at Zenith are the ones that will be able to really move the dial in terms of performance and will meet the needs of our growing business.”

The Autosports Group portfolio includes the likes of Aston Martin, Bentley, Ducati, Jaguar, Lamborghini, McLaren, and Rolls-Royce. Zenith will be charged with using data and tech to drive high net worth car buyers to dealerships.

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Top image: Cordony