Adform appoints John Harvey Faurholt as managing director

Global adtech company Adform has appointed John Harvey Faurholt as Managing Director, APAC, as it continues to expand its footprint and strengthen partnerships across the region.

Reporting to Regional President Bartosz Malinowski, Faurholt will oversee Adform’s operations in Australia and lead client engagements throughout the Asia-Pacific region.

His focus will be on driving commercial growth, deepening client relationships, and advancing the company’s open and independent media-buying platform.

An adtech veteran, Faurholt brings extensive regional experience and a strong commercial network. In his most recent role, he led Microsoft’s Retail Media division in APAC, where he developed strategic partnerships and scaled the company’s advertising solutions for retail clients.

Adform has been gaining momentum in Australia, emerging as one of the company’s fastest-growing markets globally.

Faurholt’s appointment reinforces Adform’s commitment to strengthening regional leadership, expanding enterprise partnerships, and delivering value through its adtech platform.

“John Harvey’s depth of experience, strategic vision, and hands-on understanding of client needs make him the perfect leader to guide our next phase of growth in APAC,” said Bartosz Malinowski, Regional President at Adform.

“With him on board, we will continue to push boundaries, empower clients, and elevate Adform’s impact across one of the world’s most dynamic markets.”

In response, Faurholt said he is eager to help shape Adform’s next chapter of growth.

“I’m excited to join Adform at such an important moment for the adtech industry,” Faurholt said.

“Its commitment to independence, transparency, and innovation truly stands out, and I look forward to working with our teams and partners to continue delivering growth and value across the region."

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