StreetIQ hires Dave Mullan to drive programmatic DOOH push

Australian DOOH platform StreetIQ has appointed Dave Mullan as sales director, as it ramps up its national expansion and doubles down on programmatic growth.

The Sydney-based company said Mullan will lead agency and brand growth, spearhead its programmatic DOOH strategy across DSPs and trading desks, and drive the commercial rollout of the platform across Australia.

Mullan joins with more than seven years’ experience across DOOH, AV and digital media, with previous roles at Azerion, Channel 4 and Dentsu. Most recently, he was programmatic account director at JCDecaux UK, where he focused on agency relationships and programmatic growth.

The appointment comes as DOOH continues its shift from static placements toward more performance-driven, data-led buying models, with platforms like StreetIQ positioning themselves at the centre of that transition.

Founder Stephen Dolan said the timing of the hire reflects growing demand from agencies for more accountable and flexible out-of-home solutions.

“The DOOH market is maturing quickly, and agencies are demanding more measurable outcomes, dynamic creative and programmatic execution at scale. Dave has grown programmatic DOOH revenue in one of the world’s most advanced markets, and so we’re bringing that expertise to Australia at exactly the right moment.”

Bringing trading desks closer to DOOH

For Mullan, the role is as much about education as it is about execution, particularly as trading desks look to integrate DOOH more seamlessly into omnichannel campaigns.

“I've spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy. What StreetIQ has built with verification and dynamic creative in one place was the answer to most of those conversations.

"My focus now is helping the right agencies and brands understand what's within reach and giving them the confidence to act on it.”

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