The Do Collective rebrands as Those That Do
Independent creative agency The Do Collective has unveiled a new name and identity, Those That Do, reflecting its evolution into a multi-market creative business.
Independent full-service creative agency The Do Collective has announced a major rebrand, unveiling its new identity as Those That Do.
The new name reflects the agency’s shift from a small collective of thinkers into a multi-market creative business focused on brand platforms, experiences, activations and capability training. With offices in Sydney, Melbourne, London and Dubai, the agency partners with marketers to create “meaningful momentum” for brands.
Those That Do will continue to be led by its executive team: Founder and Director Ben Walker, Managing Director Nathan Quailey, Head of Strategy John Schonegevel, Head of Experiential Corey Clarke, and Client Partner Yvette Harapa. In Dubai, General Manager Ginny Jackson will remain at the helm of the agency’s Middle East operations.
Walker said the new identity responds to growing client demand for more immediacy, bravery and tangible outcomes in campaigns. “Since our inception, we’ve become known for helping brands walk the talk. This is not about being louder, but being clearer, ensuring every client, collaborator and team member knows exactly what we stand for,” he said. “We’re not just building brands, we’re doing work that is building our clients’ businesses by bringing them to life.”
Founded in 2022, Those That Do is one of Australia’s fastest-growing independent creative agencies, working with brands including Maxwell & Williams, QV Skincare, KFC, Bluescope, Bumble and Clipsal. Earlier this year, it expanded into Dubai with new clients such as African+Eastern, cashback platform Mimojo, Drink Dry and Ego Pharmaceuticals Middle East.
Top image: Those That Do executive team
