AiMCO welcomes six new members including Bastion and History Will Be Kind
The additions come as it tracks toward record membership growth in 2026.
Australian Influencer Marketing Council (AiMCO) has announced six new member sign-ups, as it tracks toward record membership growth in 2026.
The new members include Bastion, History Will Be Kind, Key Creators, Bedou, Jetpak Media and impact.com, reflecting continued momentum across the influencer marketing sector.
Agencies and platforms join ranks
Bastion, Australasia’s largest independent full-service marketing and communications agency, joins with a team of more than 350 across Australia, New Zealand and the US.
The agency works with brands including 7-Eleven, Choice Hotels, Suntory, GPT, Kellanova, Unilever, SIXT and URBNSURF.
History Will Be Kind, a B Corp-certified agency operating at the intersection of creative communications, culture and impact, brings experience across campaigns for brands including Little Moons, Life360, Maille, the McGrath Foundation, Hilton and Heinemann.
Key Creators, a boutique full-service creator management agency, represents talent across YouTube, livestream, short-form, and VTuber content, and works with brands in technology, retail, and gaming.
Bedou specialises in talent representation and marketing consultancy, focusing on neurodivergent talent and people-led brand strategy, with clients including Mitchell Coombs, Kayla Jade and Jess Waterhouse.
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Jetpak Media works across creator partnerships, offering channel strategy, sponsored content and multi-format campaigns for brands and talent.
impact.com joins as a technology partner, providing a platform that manages the full lifecycle of partnerships, spanning influencers, affiliates, publishers and brand ambassadors.
Driving industry standards
Adam Perry, Co-Founder and Director at Key Creators, said joining AiMCO represents an opportunity to help shape the industry.
“We are incredibly proud to join AiMCO and to work alongside so many well-established agencies and businesses. Together, we aim to help set a high standard for influencer marketing in Australia.”
Patrick Whitnall
Patrick Whitnall, Managing Director at AiMCO, said the new additions reflect the sector's growing depth.
“Our latest AiMCO members reflect the depth of expertise we now have among our ranks and the growing momentum within Australia’s influencer marketing sector.
“We are thrilled to have nationally recognised agencies like Bastion and History Will Be Kind on board, along with local talent agencies like Bedou and Key Creators, who are doing incredible work to push the needle on the content creator landscape.”
Membership becomes an industry benchmark
Whitnall added that AiMCO membership is increasingly seen as a marker of credibility within the industry.
“As the influencer space continues to evolve, joining organisations like AiMCO is critical for brands, agencies and platforms that want to stay ahead of rapid change while ensuring best-practice standards.”
AiMCO brings together brands, agencies, creators, platforms and technology companies, with members collaborating to improve standards and elevate the influencer marketing industry nationally.
The new sign-ups follow recent additions, including Made by Muse, Ace Creators and creators such as Matty Fahd and Ryan Jon.
Top Image: Mitchell Coombs, Kayla Jade and Jess Waterhouse
