Patrick whitnall
Showing 1 - 10 of 37 results
AiMCO unveils case studies spotlighting Australia’s top influencer campaigns
The case study features more than 30 campaigns from winners at the 2025 AiMCO Awards, spanning brands, creators and platforms across Australia.
by Vihan Mathur – Mar 31, 2026
AiMCO welcomes six new members including Bastion and History Will Be Kind
The additions come as it tracks toward record membership growth in 2026.
by Vihan Mathur – Mar 26, 2026
AiMCO issues giveaway compliance rulebook for creators
'The influencer marketing industry is expected to hit $1 billion, showing just how important influencer campaigns and partnerships have become.'
by Vihan Mathur – Mar 19, 2026
Uber Australia and HELLO dominate 2025 AiMCO Awards
Content creator Adelle Petropoulos took home the inaugural People’s Choice award.
by Vihan Mathur – Feb 27, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Duane Hatherly – Feb 26, 2026
Comedy creator duo Olan and Ibby to host AiMCO’s 2025 influencer awards
Akbar and Olaniran, best known as the voices behind the hit podcast What’s The Go.
by Vihan Mathur – Feb 3, 2026
Taking control and kicking AI out: 10 trends influencing the creator economy in 2026
Welcome to the 2026 creator economy.
by Vihan Mathur – Jan 27, 2026
AiMCO unveils first speakers for inaugural summit
This year’s theme is ‘The creator era: Exploring creators, culture and commerce’.
by Makayla Muscat – Jan 21, 2026
AiMCO launches landmark guide for child and family influencers
The Australian Influencer Marketing Council has released an industry-first information sheet outlining best practice for brands, agencies and creators working with child and family influencers.
by Mediaweek Admin – Oct 21, 2025
AiMCO Summit to debut in 2026, spotlighting creator culture and commerce
The Australian Influencer Marketing Council will host its first AiMCO Summit in February 2026, bringing together creators, brands, and platforms to explore the future of the industry.
by Mediaweek Admin – Sep 23, 2025
