AMPR to tell the Kogan product story "through powerful storytelling and strategic media outreach"

Kogan has appointed AMPR Group to oversee PR strategy, and media engagement, focus on amplifying the online retailer's product range and presence across lifestyle, consumer tech, and business media.

The appointment marks a significant milestone for the lifestyle communications agency as it continues to expand its portfolio of top-tier retail brands.

"We’re incredibly proud to be working with Kogan.com - a true leader in e-commerce and innovation," said Jannah Flockhart, Managing Director of AMPR Group.

"Their growth story is one of Australia’s most exciting, and we’re looking forward to helping shape the next chapter through powerful storytelling and strategic media outreach.

"Kogan.com expanded into a diverse range of services including mobile plans, internet, insurance, travel, and more – all while maintaining its position as a trusted, value orientated brand.

Karl Winther, Chief Marketing Officer at Kogan.com, added: "We’re excited to partner with AMPR to help better tell the Kogan product story - showing Australians the remarkable value we deliver every day.

"AMPR’s experience in lifestyle and retail PR makes them a great fit to help bring that message to life."

Kogan.com was founded over 19 years ago in Melbourne and aims to deliver everyday shoppers live better by delivering more accessible and affordable quality products and essential services.

Its diverse portfolio of businesses include Kogan Retail offering electronics, appliances, home goods, and more, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, and Kogan Money.

The retailer's new partnership highlights AMPR Group’s reputation as a go-to agency for challenger and digitally led brands, further reinforcing its leadership in the lifestyle communications space.

AMPR boasts a team of over 20 specialists across brand and corporate communications, talent procurement, event management, and content production, delivering cost effective and measurable campaigns that drive results.

The agency's national presence spans three offices in Melbourne, Sydney and Gold Coast, while its relationships and network extends to New Zealand and abroad.

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