ANZ appoints Astrud Burgess as group chief marketing officer
Burgess will commence in her expanded role on 31 July 2023
ANZ today announced the appointment of Astrud Burgess to an expanded role as group chief marketing officer (CMO), in addition to her current responsibilities leading Data, Marketing & Customer Experience in New Zealand.
As chief marketing officer, Burgess will lead the development and delivery of ANZ’s brand strategy, reporting to ANZ New Zealand CEO Antonia Watson and group executive, Australia retail, Maile Carnegie.
Commenting on Burgess' appointment, Carnegie said: “Astrud is a highly regarded executive with an impressive depth of knowledge in marketing and data. Under Astrud’s leadership, our New Zealand business has achieved substantial growth and reinforced market leadership,” Ms Carnegie said.
Burgess replaces Sweta Mehra who has been appointed managing director of Australia everyday banking, responsible for deposits, credit cards and personal loans.
“In her six years as CMO Sweta has spearheaded a customer-centric, data-led approach to marketing and I thank her for her contribution. Sweta has been a strong advocate for our focus on the financial well-being of our customers and will continue to do so in her new role leading our Everyday Banking portfolio,” Ms Carnegie said.
Burgess will continue to be based in Auckland and will commence in her expanded role on 31 July 2023.
Last month, ANZ Bank announced a strategic partnership with Analytic Partners as its commercial analytics partner for the next three years.
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Analytic Partners stood out during the rigorous evaluation process due to its expertise and in-depth understanding of Commercial Analytics, a key factor for ANZ Bank as it takes a tactical step to enhance its marketing effectiveness.
Sian Chadwick, general manager, marketing at ANZ Bank, said: “We are delighted to select Analytic Partners as our Commercial Analytics partner. The company’s expertise in modelling and the broader marketing landscape makes it an ideal fit for our organisation as we aim to enhance the efficiency of our marketing efforts and develop influential strategies.”
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Top image: Astrud Burgess
