Innocean, John Williamson honoured as adland's ARIA Award returns for second year
Annabelle Herd: “Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture."
The inaugural Australian Recording Industry Association (ARIA) Award for Best Use of Australian Music in Advertising (over two minutes) has been officially presented to agency network Innocean alongside Australian folk singer John Williamson.
Innocean and Williamson were recognised for their 'Voice of the Sea' campaign for the Australian Marine Conservation Society (AMCS), which featured Williamson's titular bespoke song.
The award ceremony, presented in-person by ARIA CEO Annabelle Herd at the Warner Music offices in Pyrmont on Wednesday, was a holdover from last year's event that Innocean Australia was unable to attend.
Williamson described the recognition as "an honour", praising the award's encouragement of advertisers to use Australian music.
"This will hopefully continue to spread the message of the Australian Marine Conservation Society to take care of our precious oceans," he said.
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Last year's winners in the under two minutes category were 72andSunny with Campfire X for 'Google Helping You Help Others' featuring music from Baker Boy.
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During the ceremony, Herd also announced the Award for Best Use of Australian Music in Advertising (for both up to, and over two minutes) would make its return for a second consecutive year, and that applications are now open for participation in the judging panel.
“Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture." said Herd.
"We are so thrilled to welcome back a very important strategic addition to last year’s ARIA Awards and continue to celebrate the pivotal role advertising and the broader media and marketing industry can play in spotlighting Australian talent and creativity."
See also: Different license rates for metro vs regional? What happens if Fair Pay for Radio Play passes?
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Top Image: L-R Top: Emily Crews, Imogen Scott, John Williamson, Annabelle Herd, Dan Rosen, Carolyn Cho, Charlotte Berry, Meg Doyle. L-R Bottom: Brii Jamieson, Eliza Millet, Wes Hawes.
