Innocean
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Stop blaming the audience for your boring ads
Stop blaming shrinking attention spans for low engagement. The truth is simple: audiences are tired of boring campaigns.
by Duane Hatherly – Mar 4, 2026
Innocean relaunches as integrated agency
Creative, media, data and strategy are now united under one roof.
by Makayla Muscat – Nov 24, 2025
Giorgia Butler: The Evolution of Masculinity is Coming, and Marketers Have a Critical Role to Play
'Advertising has never just mirrored social change — it’s driven it.'
by Alisha Buaya – Aug 8, 2025
Your Media Plan Is Boring. Culture Isn't.
The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore real people’s interests.
by Alisha Buaya – Jul 14, 2025
Winner crowned in 2025 Tour de SBS Agency Challenge
The broadcaster's event, now in its 11th year, drew in 150 people from Sydney’s top media agencies at Hoops Capital East, Moore Park on Thursday.
by Alisha Buaya – Jul 4, 2025
Ash Barty leads sports star-studded campaign for Kia Tasman via Innocean
Dean Norbiato: 'We’re indebted to the calibre of sporting stars who have lent their time, expertise and acting nous to helping bring this episodic Tasman Town platform to life.'
by Alisha Buaya – Jun 19, 2025
Innocean launches media and creative campaign for Hyundai KONA
Innocean Australia has launched its first end-to-end campaign, uniting creative and media under one roof following the launch of its media division in late 2024 for Hyundai’s KONA. Hyundai KONA’s…
by Alisha Buaya – May 26, 2025
The old playbook is obsolete, the future favours the fearless
'In an industry defined by perpetual evolution, clinging to the familiar may seem like a pragmatic choice.'
by Alisha Buaya – May 12, 2025
Brendan Willenberg named executive creative director of Innocean
Jasmin Bedir: 'What we like the most is that he is a self-described ‘slight unicorn’ - a big brand/platform creative leader with brilliant digital and CX skills, which is exactly what we have been building.'
by Alisha Buaya – Dec 4, 2024
Hyundai launches brand campaign with prime-time on Seven via Innocean and FINCH
Andrew Tuitahi: "Showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our marketing team."
by Mediaweek Admin – Nov 14, 2024
