Australian Pork launch festive campaign with Colin Fassnidge and My Nonna Fina via Hello Social
Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece.'
Australian Pork, the national representative body for Australian pig producers, and Hello Social have teamed up to launch a new digital Christmas campaign featuring chef Colin Fassnidge in collaboration with viral TikTok personality My Nonna Fina.
The tongue-in-cheek carol, featuring former Flight Facilities and Peking Duk vocalist Lucy Washington, is a spin-off of the Christmas classic, Ding Dong Merrily On High.
The new rendition nods to the passion of home cooking, the amusing yet testing family dynamics of Christmas and, of course, the succulent sounds and flavours of roasted Christmas pork.
"We have fantastic brand assets and a delicious product experience in roast pork with crackling," Rob Farmer, chief marketing officer at Australian Pork, said.
"We’ve had a lot of fun mixing these ingredients in a new way this festive season, with the help of some great social talent, to make pork even more front of mind for the big day meal."
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Sam Kelly, managing partner at Hello Social, said: "We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece.
"Collectively, we wanted to do work that held true to their distinctive brand assets yet also stood out. Based on the early engagement, this collaboration has certainly made its mark with fans on social."
The campaign is live across TikTok, META and Spotify.
CREDITS
Client - Australian Pork Chief Marketing Officer: Rob Farmer Marketing Director, Brand: Eunbi Lee Brand Manager: Ashleigh Dyson Assistant Brand Manager: Lorin Sahin Foodservice Trade Marketing Manager: Kylie Roberts
Agency - Hello Social Managing Partner: Sam Kelly Client & Talent Lead: Daniella Brenner Art Director: Sam Brand Post & Edit: Andrea Franco Media Lead: Gidon Jacobs Talent: Jessica Campion Cinematographer: Studio Ahwa
