Sam Kelly
Showing 1 - 10 of 11 results
AiMCO unveils case studies spotlighting Australia’s top influencer campaigns
The case study features more than 30 campaigns from winners at the 2025 AiMCO Awards, spanning brands, creators and platforms across Australia.
by Vihan Mathur – Mar 31, 2026
AiMCO tackles music rights in influencer marketing at Sydney event
The Australian Influencer Marketing Council (AiMCO) gathered members in Sydney to address the complexities of using music in social media campaigns.
by Talon Admin – Sep 19, 2025
Hello revamps VIVA’s long-running platform with UnbeVIVAble stories
Sam Kelly: 'We set out to reimagine the UnbeVIVAble platform with a sense of fun, chaos and storytelling that feels fresh and unmistakably different from anything they’ve done before.'
by Alisha Buaya – May 26, 2025
Australian Pork launch festive campaign with Colin Fassnidge and My Nonna Fina via Hello Social
Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece.'
by Alisha Buaya – Dec 18, 2024
Uber One and Hello Social provide Ice Cold Recovery zone after City2Surf
Sam Kelly: "We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery."
by Alisha Buaya – Aug 16, 2024
Keeping it Reel and deadly: How Meta is bringing the industry to First Nations creators
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
by Tess Connery – Jul 24, 2024
Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
by Talon Admin – Jul 24, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Admin – Jul 10, 2024
Dan Fryer joins Hello Social after five years with The Monkeys
Sam Kelly: "The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence."
by Alisha Buaya – Jul 8, 2024
Lynx appoints Hello as creative agency of record
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
by Alisha Buaya – Jun 13, 2024
