Lynx appoints Hello as creative agency of record

Hello has been appointed the creative agency of record for the Lynx brand, which is launching a premium fine fragrance collection in Australia and New Zealand.

The independent integrated agency will lead creative and activations in partnership with media agency Mindshare and PR partner Forward PR.

Hello managing partner, Sam Kelly, said: "Lynx is an intergenerational icon and almost part of growing up here in Australia. We are honoured to be partnering with Unilever and their progressive team to bring this exciting new range to market."

Alison Holland, head of media and content at Unilever, added: "Hello’s unique capabilities and cultural perspective really impressed our team and we are very excited to be launching this amazing new Lynx range with them as part of an expanded Agency Village."

The account win for Hello comes after the agency welcomed a slew of new hires across its business units in March.

Among those recruits were viral TikToker Madeleine Spencer (@mad.day), who leads the internal creator division; Maya Weidner, integrated client lead from Saatchi & Saatchi; Charlotte Shackley, senior account manager from CHEP Network; and Tristan Byrnes, an account director who joined from JOY.

Nathan Bramley also joined the agency, stepping into the role of account director, Seamus McShane started as head of design, and Cody Waters became senior designer.
 
The agency, founded in 2011 by Max Doyle, already has clients across its various disciplines, including Uber, Kmart, Afterpay, BMW, Budget Direct, Anko, Kimberly-Clark, Mini, Paramount+, Paramount Pictures, Amazon Alexa, Audible, LDV, Peloton, and Rebel Sport.
 
The new additions and offering expansion comes after Hello Social won six awards at the 2023 AiMCO Awards earlier this year.
 
See also: Hello Social welcomes new hires, including viral TikToker