Mediaweek Admin
Nielsen launches the "industry's answer" to evolving Total TV system with eTAM VOZ
Olson-Keating: "The whole industry is another step closer to the holy grail of a single measurement standard for total TV."
by Mediaweek Admin – Dec 11, 2023
Superloop the challenger internet provider appoints Zenith Australia to media account
The agency will be focused on building brand awareness and consideration with new audiences
by Mediaweek Admin – Dec 11, 2023
News Corp's new "Prayed Upon" docuseries exposes the secret world of cults in Australia
"Many months in the making."
by Mediaweek Admin – Dec 11, 2023
"I’ve given my heart and soul": Richard Kingsmill leaves triple j
Under his direction, the station increased its Australian music content from 30% to 60%
by Mediaweek Admin – Dec 11, 2023
Is the pitch broken? TrinityP3 study to uncover reality of modern pitching
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."
by Mediaweek Admin – Dec 11, 2023
Jolt targets EV range anxiety in campaign with Polestar
The campaign harnesses the aligned values and synergy between the brands
by Mediaweek Admin – Dec 11, 2023
Acast records $31 million in advertising revenue from local brands since launch
The company now records more than 31 million monthly listens in the region
by Mediaweek Admin – Dec 11, 2023
Dentsu report forecasts global ad spend to reach US$752.8 billion in 2024
The report noted media price inflation will continue to have a significant influence on growth
by Mediaweek Admin – Dec 11, 2023
Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023
AKQA introduces Fixie, the AI assistant helping you craft a more sustainable holiday season
Ajaz Ahmed: "It’s the gift that keeps on giving."
by Mediaweek Admin – Dec 11, 2023
G Squared to drive search and customer service experience for Gumtree
The Sydney-based digital consultancy will manage search engine optimisation through organic search.
by Mediaweek Admin – Dec 11, 2023
IMAA Female Leaders of Tomorrow Mentors: Nova's Andrew Will
"Surround yourself with colleagues that you can both trust and learn from."
by Mediaweek Admin – Dec 11, 2023
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