Mediaweek Admin

Hyundai aims to inject "optimism" into EV category with IONIQ campaign
Jenny Gulliver: "We needed to position IONIQ as an EV brand that brings optimism"
by Mediaweek Admin – Nov 27, 2023

PlayStation director of marketing Patrick Lagana on using emotions to reach a broader audience
Patrick Lagana: “I believe that there's no more powerful medium”
by Mediaweek Admin – Nov 27, 2023

Roy Morgan and ThinkNewsBrand's Total News data reveals 6 in 10 news readers pay for the content
A total of 20.8 million Australians, or 96% of the total population, consume news every month
by Mediaweek Admin – Nov 27, 2023

The GPT Group appoints Hatched across its retail portfolio
Paul Mansfield: "Hatched won us over with a combination of media nous and their no-nonsense approach"
by Mediaweek Admin – Nov 27, 2023

Taboola appoints APAC Director of Agency Development as it seeks to drive growth across the region
• Graham joins after six years as director – native APAC, Yahoo
by Mediaweek Admin – Nov 27, 2023

R/GA ramps up Australian offering with a slew of new hires and promotions
Rachel Blacklaws and Andrew Singleton join as creative directors based at the agency's Melbourne studio
by Mediaweek Admin – Nov 27, 2023

Roundup: 4BC's Spencer Howson resigns, Ad spending tightens, Kyle Sandilands
Market Herald, Elon Musk’s X, Q&A, Adelaide radio
by Mediaweek Admin – Nov 27, 2023

IMAA Female Leaders of Tomorrow Mentors: ARN's Peter Whitehead
"I was always taught that when you are at the top of your game, it’s time to change your game"
by Mediaweek Admin – Nov 26, 2023

Astra fires latest salvo in ongoing battle for prominence
"Our argument is simple - TVs should serve the consumer, not the government and not Free TV Australia."
by Mediaweek Admin – Nov 26, 2023

ARIA Charts: Chillinit scores highest new entry of the week
Taylor marks her longest run with a re-recorded album
by Mediaweek Admin – Nov 26, 2023

Media Movers: 10 more years for Kyle & Jackie O, ARN re-signs Christian O’Connell, Labelium Group acquires RyanCap, Are Media
Media Movers takes a look at the recent movements announced across the industry during the week of 20/11/23
by Mediaweek Admin – Nov 25, 2023

Dentsu Creative partners with La Roche-Posay for sun safety awareness campaign
Sarah McGregor:"You may have forgotten but 'Your Skin Remembers'"
by Mediaweek Admin – Nov 24, 2023

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