Mediaweek Admin
Australians want AI with empathy, not automation for its own sake
TRA’s new Mood of the Nation study finds Australians and New Zealanders optimistic about AI: but they want brands to ensure technology enhances, not replaces, human connection.
by Mediaweek Admin – Oct 9, 2025
One chicken's love for a sweet teriyaki sauce is the beating heart of Ogilvy's Sweet Tokyo KFC campaign
KFC and Ogilvy have unveiled Sweet Tokyo, a new integrated campaign by Japanese director Hiroshi Kikuchi celebrating the brand’s limited-edition teriyaki-inspired menu.
by Mediaweek Admin – Oct 9, 2025
Uncomfortable Growth® Uncut. Season 4, Episode 3 - Jason Tonelli
Zenith CEO Jason Tonelli opens up on Uncomfortable Growth Uncut about the challenges that shaped him, from undiagnosed ADHD to redefining leadership through discomfort.
by Mediaweek Admin – Oct 9, 2025
SXSW Sydney unveils 2025 visual identity via Studio 3AM
The design is now live across OOH media, venue and public space signage throughout the city and at the beating heart of the event, Tumbalong Park.
by Mediaweek Admin – Oct 9, 2025
TV Ratings Tuesday 7 October 2025: The Block leads Total TV; Seven & Nine News over 1.3m, MKR at 947k
Nine’s The Block topped the night with a 1.307m Total TV audience (reach 2.232m), also winning 25–54 and 16–39. Seven and Nine News both cleared 1.3m, while My Kitchen Rules delivered 947k.
by Mediaweek Admin – Oct 8, 2025
Are Media launches ‘Collectives’ data product at luxury showcase
Are Media unveiled its new female-led data tool and a suite of luxury brand initiatives at its New Era of Luxury event in Sydney.
by Mediaweek Admin – Oct 8, 2025
oOh!media unveils Metro Tunnel assets, creating media-first dual-city network
oOh!media will launch advertising across Melbourne’s Metro Tunnel, offering brands exclusive access to five new CBD stations and extending its dual-city reach alongside Sydney Metro.
by Mediaweek Admin – Oct 8, 2025
Cartology extends Retail Out of Home partnership with Region Group
The renewed agreement sees Cartology expand its digital screen network across Region Group’s 77 centres nationwide, adding 26 new small-format screens.
by Mediaweek Admin – Oct 8, 2025
HBO Max lets fans choose fear or comfort at IT: Welcome to Derry launch - and tickets are free
HBO Max is giving horror fans a choice between fear and comfort at a one-night-only immersive IT: Welcome to Derry screening in Sydney later this month.
by Mediaweek Admin – Oct 8, 2025
Are Media appoints Blake Talarico to lead commercial data strategy
Former Nine executive Blake Talarico joins Are Media as Head of Commercial Data, leading the rollout of Are Media Collectives and next-generation data solutions.
by Mediaweek Admin – Oct 8, 2025
TV Ratings Long Weekend 3-6 October 2025: NRL Grand Final reaches 6.4m viewers
Nine’s NRL Grand Final dominated the long weekend TV ratings, reaching 6.4 million viewers nationally and drawing 1.3 million on BVOD.
by Mediaweek Admin – Oct 7, 2025
ALDI and Digitas launch ALDIfy to turn viral food trends into shoppable recipes
ALDI Australia and Digitas have unveiled ALDIfy, a digital platform that turns trending social media recipes into accessible, shoppable meal ideas.
by Mediaweek Admin – Oct 7, 2025
