Natasha Lee
Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook
Makwana breaks down how Impressive is leaning into AI, tightening structure and getting pickier with clients.
by Natasha Lee – Apr 23, 2026
JB Hi-Fi taps Broadsign to scale in-store retail media play
The partnership will see them scale a national in-store network across more than 200 stores.
by Natasha Lee – Apr 22, 2026
From podcast 'yap' to prime-time power play: Lucy Jackson and Nikki Westacott take on Hit Drive
They knew Drive was big. They just didn’t realise how big.
by Natasha Lee – Apr 22, 2026
News Corp doubles down on video, folds Visual Domain into Medium Rare in power play for brand dollars
The integration places Visual Domain alongside Medium Rare Content Agency and Storyation.
by Natasha Lee – Apr 21, 2026
Meet Home and Away's new cast members
Get ready for a Summer Bay refresh.
by Natasha Lee – Apr 21, 2026
2DayFM leans into familiarity as SCA resets music strategy
Amanda Lee, Head of Hit Metro Content, sat down with Mediaweek to explain why.
by Natasha Lee – Apr 21, 2026
Ex-ARN publicist Kiana Harvey lands at Sound Story
The move comes after Harvey was made redundant earlier this year.
by Natasha Lee – Apr 21, 2026
ARN taps TikTok’s Ollie Wards to lead video and social push
It comes as the company embarks on a post-Kyle & Jackie O era.
by Natasha Lee – Apr 21, 2026
IMAA Spotlight: Catherine Edghill backs selective pitching and culture-first growth at Hatched
It's about turning down pitches, backing your people, and keeping one eye firmly on growth.
by Natasha Lee – Apr 21, 2026
ALDI turns ‘smart shopping’ into a national game with ALDI IQ push
The social-first push is designed to turn everyday grocery decisions into a shareable experience.
by Natasha Lee – Apr 20, 2026
Is this the man who will replace Kyle Sandilands? Industry experts say yes
Kris Fade has emerged as the name to watch.
by Natasha Lee – Apr 20, 2026
VMO snaps up Central Park Mall in Sydney OOH power play
It adds another high-traffic retail site to its growing CBD footprint.
by Natasha Lee – Apr 20, 2026
