Natasha Lee
Avenue C bolsters leadership with five senior hires
The move bolsters its leadership team and deepening its focus on data-driven, outcome-based media
by Natasha Lee – Oct 17, 2025
DoubleVerify expands AI-powered brand suitability to Meta's Threads
The move will offer advertisers greater transparency, independent verification, and campaign quality insights.
by Natasha Lee – Oct 17, 2025
SXSW Sydney: IMAA says indies are no longer asking to join the conversation - they're setting it
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
by Natasha Lee – Oct 17, 2025
SXSW Sydney: Five ways AI is redefining advertising, according to Sir Martin Sorrell
From visualisation and copyright disruption to hyper-personalisation, algorithmic media buying, and the democratisation of knowledge.
by Natasha Lee – Oct 17, 2025
The Australian joins forces with The Wall Street Journal and The Times in news bundle
The bundle offers readers three global perspectives in one package.
by Natasha Lee – Oct 17, 2025
Media Roundup: ABC probes outlaw podcast, Herald Sun defends Groth, Spotify launches AI partnership, TikTok pushes ad spend, and Foxtel honours Brian Walsh
See the top industry stories trending today.
by Natasha Lee – Oct 17, 2025
ahm appoints TBWA Australia as new creative agency
It comes as the brand expands into new insurance categories including travel, pet, life, and home.
by Natasha Lee – Oct 17, 2025
Why are brands ignoring Australia's richest demographic?
Brands who keep ignoring them are walking away from billions in potential revenue.
by Natasha Lee – Oct 16, 2025
Vinyl Group targets $25m revenue and first profit milestone in FY26
The company also outlined plans to hit breakeven by December as it integrates its media and tech assets.
by Natasha Lee – Oct 16, 2025
ARN parts ways with Brittany Hockley and Laura Byrne's 'Life Uncut' podcast
After six successful years together, the podcast will part ways at the end of 2025.
by Natasha Lee – Oct 16, 2025
SXSW Sydney: Kayla Jade on sex work, TikTok and the power of authenticity
'It's kind of nice to know that other women see me, not just as a sex worker, but as someone they can relate to.'
by Natasha Lee – Oct 16, 2025
SXSW Sydney: Why small frustrations are fuelling brand opportunities
While consumers aren’t anti-tech, brands must ensure digital tools simplify the customer experience.
by Natasha Lee – Oct 16, 2025
