Natasha Lee
MECCA joins AiMCO as creator-led beauty marketing booms
The creator-led economy is now worth more than AUD$387 billion globally and expected to double within five years.
by Natasha Lee – Oct 9, 2025
Media Roundup: ABC grilled over reporting, SBS firm on Eurovision, DAZN boost fuels Foxtel, OpenAI wins Aussie deal, and Hadley's 2GB 'return'
See the top industry stories trending today.
by Natasha Lee – Oct 9, 2025
RecipeTin's Nagi Maehashi calls out PR agencies in social post
'Take my personal details off your database.'
by Natasha Lee – Oct 8, 2025
Kirsty Muddle to lead Ogilvy ANZ as CEO
Muddle joins from Dentsu, bringing 25 years of creative, media, and data expertise.
by Natasha Lee – Oct 8, 2025
Why CEO authenticity is now a shareholder issue
OK, maybe not as transparent as the pair above...
by Natasha Lee – Oct 8, 2025
Spotify drops a marketer's album and backs it with impact data
The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.
by Natasha Lee – Oct 8, 2025
Media Roundup: Abbie Chatfield sued, Aussie actor faces execution, Swift denies NFL rumours, Streamers reject quotas, and Spotify joins ChatGPT
See the top industry stories trending today.
by Natasha Lee – Oct 8, 2025
SEN laces up with Nike to bring the Melbourne Marathon to life
Craig Hutchison: 'This partnership reflects our commitment to storytelling, innovation and celebrating the human spirit through sport.'
by Natasha Lee – Oct 7, 2025
The Growth Distillery's unveils most ambitious SXSW Sydney lineup yet
Happiness expert Mo Gawdat, the business of sports fans, and the return of “Rules Don’t Apply” headline the line-up.
by Natasha Lee – Oct 7, 2025
Publicis Media tops global new business rankings for H1 2025
They recorded US$6 billion in new billings and eight major global account wins.
by Natasha Lee – Oct 7, 2025
Anuvu and LeadStory team up to keep plane crash stories off inflight news
Because nobody wants to watch a piece about a plane crash mid-flight, right?
by Natasha Lee – Oct 7, 2025
Steve Madden uncorks a new kind of style with limited-edition Pinot Gris
The collaboration blurs the line between fashion, lifestyle, and culture, and tests how far the brand can stretch in Australia.
by Natasha Lee – Oct 7, 2025
