Black Friday & Cyber Monday: How News meets demand for biggest shopping event of the year
News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
With just one month to go until Black Friday and Cyber Monday, News Corp Australia reports it is experiencing unprecedented demand for the biggest shopping event of the year, as a result of its all-of-network approach to benefit both retail partners and consumers.
For the first time during this sales period, News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets across the entire network, giving commercial partners the chance to reach more than 17.6 million* Australians.
The campaign is underpinned by News’ dedicated e-commerce platform news.com.au checkout which, like the previous two years, will be the go-to destination for Australian shoppers this Black Friday and Cyber Monday period.
News.com.au checkout will offer over 10,000 curated deals across various categories as well as product reviews, advice and the ability for consumers to purchase directly without leaving the platform.
Breaking News alerts will be replaced with Breaking Sales real-time updates as the live shopping event unfolds, allowing consumers to find the very best deals to spend smart and save big.
Also new this year is a 12-page wrap in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser highlighting the best deals across key categories as selected by news.com.au checkout. The wrap will be published in the lead-up to Black Friday and Cyber Monday on November 22.
The leading media trade publication in Australia.
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News Corp Australia’s national head of retail & digital growth, Jessica Gilby (pictured), said: “Our all-of-network strategy serves two purposes. Firstly, it empowers Aussie consumers to navigate the rising cost of living by highlighting smart spending opportunities, strategic gift planning and value-focused household purchases. While for our retail partners, this strategy ensures they are part of this critical sales conversation, so when shoppers are ready to spend, their brands will be front of mind.”
Other News brands taking part in the network-wide campaign include The Australian as well as prestige and lifestyle titles including Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au and Kidspot.
*Source: Roy Morgan Single Source 12 Months ending June 2024.
