Jessica Gilby
Showing 1 - 10 of 10 results
Media owners back NGEN’s Halloween celebrations across three cities
News Australia’s Tubi led the festivities as NGEN wrapped up its 2025 program with Halloween parties.
by Mediaweek Admin – Nov 4, 2025
Tubi and News Australia's Halloween bash proves media's got bite
If the media industry has a heartbeat, it was pounding to the sound of heels, and a few fake screams.
by Natasha Lee – Oct 29, 2025
SXSW Sydney: IMAA says indies are no longer asking to join the conversation - they're setting it
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
by Natasha Lee – Oct 17, 2025
Tubi unlocks programmatic access for advertisers via PubMatic partnership
Australian advertisers can now buy Tubi's premium connected TV inventory programmatically through PubMatic, expanding access to cost-conscious streaming audiences.
by Mediaweek Admin – Sep 12, 2025
Engaging consumers through innovation: Jessica Gilby discusses the impact of Tubi and AI at News Corp
'By using AI, we aim to simplify audience targeting.'
by Emma Shepherd – Mar 17, 2025
News Corp launches Black Friday and Cyber Monday shopping guide
Jessica Gilby: 'We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers shifting their December spending to November instead.'
by Mediaweek Admin – Nov 22, 2024
Black Friday & Cyber Monday: How News meets demand for biggest shopping event of the year
News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
by Talon Admin – Oct 29, 2024
News Corp appoints new client growth and experience team leaders
The new roles will lead the commercial strategies across sectors including Retail, Travel, and Health, Wellness & Beauty.
by Talon Admin – Sep 30, 2024
News Corp and Subway partner for new 12-month ad campaign
The campaign runs until mid-2025.
by Talon Admin – Sep 18, 2024
Media metrics becoming impractical: News Corp
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
by Talon Admin – May 10, 2024
