Boomtown reveals regional opportunities in its new 'City Spotlight' series

Boomtown has launched its ‘City Spotlight’ series that highlights nine key regional hubs experiencing a renaissance as Australians embrace the sea and tree changes and the work from anywhere phenomenon.

Regional cities all around Australia are continuing to experience population and economic growth as the metro migration continues, as noted by Boomtown.

The nine cities chosen include Toowoomba and the Gold Coast in Queensland, Wollongong and Newcastle in NSW, Geelong and Bendigo in Victoria, Hobart in Tasmania, Darwin in the Northern Territory, and Canberra/Queanbeyan.

These individual Boomtown reports unpack the diverse economic, community, and cultural attributes of these cities and investigate what makes their local audiences tick.

Dave Walker, director of trading and sales operations at Seven West Media, said: "The pandemic has changed how we all live and work, and this new normal has supercharged regional cities with thousands of Australians evaluating where they want to be long-term.

"Recent Australian Bureau of Statistics research1 backs this up – with regional population growth outpacing that of metro areas for the first time in four decades."

"We know regional Australia offers many people a better quality of life due to the lower cost of living, and now that a lot of us have greater flexibility around working, thousands of Australians are making these communities their home. This means a world of opportunity awaits advertisers," Walker said.

"Australia has 19 cities, and 14 of those are in regional areas. The audience in these Boomtowns exceeds nine million people. With the profile of these audiences exceedingly encompassing young professionals and digital nomads, there’s never been a better time to look to regional Australia to get real cut through and ROI with advertising messaging," Walker added.

The reports are the first in the City Spotlight series, with more to be launched later in the year.