Boomtown
Showing 1 - 10 of 67 results
Why regional Australia has become TV’s most overlooked growth play
From the Matildas to Formula 1 to MAFS chaos, audiences outside the metro bubble are showing up in force.
by Natasha Lee – May 12, 2026
Regional Australia outspends metro in key categories, new Boomtown data shows
The report found regional consumers consistently outspend metro Australians across groceries, petrol, home and lifestyle categories.
by Vihan Mathur – Apr 28, 2026
Why Australia’s Boomtowns deserve a bigger place in national media plans
Marketers urged to rethink media plans as regional Australia’s growth and trusted audiences reshape reach strategies.
by Natasha Lee – Apr 1, 2026
Boomtown says regional travellers are where travel brands grow in 2026
Research also points to 2026 becoming the “year of two trips” for regional Australians.
by Vihan Mathur – Mar 9, 2026
Boomtown tipped for record-breaking summer as Aussies head regional
New SCA iQ research shows nearly half of metro Australians will head to regional destinations this summer.
by Mediaweek Admin – Oct 27, 2025
Boomtown launches new advisory council to champion regional media
The Boomtown collective has launched Boomtown Insiders, a new advisory council designed to nurture emerging agency talent passionate about regional Australia.
by Mediaweek Admin – Oct 13, 2025
Former Publicis and Ogilvy CEO Andrew Baxter replaces Brian Gallagher as Boomtown Chair
'It’s exciting to join the Boomtown team and help them on their journey to levelling out that media spend by highlighting the power of regional advertising.'
by Alisha Buaya – Aug 12, 2025
Boomtown Masterclass encourages a reconsideration of regional marketing
Franky Ryan: 'It’s a huge market for brands to be reaching, with targeted campaigns that speak to regional communities.'
by Alisha Buaya – Jul 1, 2025
The Ads That Made Us: McCain does it again, 481 1111, and Melbourne's very own Franco Cozzo
This week: Francesca Ryan, Alex Vishney and Sylvia Pickering
by Alisha Buaya – Jun 27, 2025
Boomtown begins search for new Chairperson after Brian Gallagher steps down
Brian Gallagher: 'It’s been an extraordinary privilege to serve as Chairman and to champion the potential of regional Australia.'
by Alisha Buaya – Jun 19, 2025
