Data

Eurovision 2026 pulls millions of Australian viewers for Delta Goodrem performance
More than 3.27 million viewers tuned in for Eurovision 2026, with audience reach up 45.2%.
by Natasha Lee – May 18, 2026

AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026

Kids outsmart social media age checks by drawing fake moustaches
The latest data shows widespread access despite new restrictions.
by Natasha Lee – May 6, 2026

Spending power holds as high-value shoppers change how they buy
New research from The Growth Distillery breaks down the signals retailers should be watching.
by Natasha Lee – May 4, 2026

Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Apparently, teams rely on intuition or past experience as a primary source of customer understanding.
by Vihan Mathur – May 4, 2026
Latest stories

Rowena Millward's new book ‘Rapid Reinvention’ tackles the AI tsunami
The tome unpacks challenges of corporate change and shows how leaders can survive the impending AI tsunami.
by Duane Hatherly – May 4, 2026

Volvo tops Roy Morgan ‘Best of the Best’ with 96.5% satisfaction rating
The award recognises the highest-performing brand across all 37 category winners.
by Vihan Mathur – May 1, 2026

Reader’s Digest drops Australia's Trusted Brands winners for 2026
So, just who topped the list?
by Vihan Mathur – May 1, 2026

IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026

'AI is driving growth': Meta ANZ flags local upside as Q1 revenue jumps 33%
ANZ has also been flagged as a key market for new ad tech rollout.
by Natasha Lee – Apr 30, 2026
