Data
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Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Apparently, teams rely on intuition or past experience as a primary source of customer understanding.
by Vihan Mathur – May 4, 2026
Rowena Millward's new book ‘Rapid Reinvention’ tackles the AI tsunami
The tome unpacks challenges of corporate change and shows how leaders can survive the impending AI tsunami.
by Duane Hatherly – May 4, 2026
Volvo tops Roy Morgan ‘Best of the Best’ with 96.5% satisfaction rating
The award recognises the highest-performing brand across all 37 category winners.
by Vihan Mathur – May 1, 2026
Reader’s Digest drops Australia's Trusted Brands winners for 2026
So, just who topped the list?
by Vihan Mathur – May 1, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
'AI is driving growth': Meta ANZ flags local upside as Q1 revenue jumps 33%
ANZ has also been flagged as a key market for new ad tech rollout.
by Natasha Lee – Apr 30, 2026
Regional Australia outspends metro in key categories, new Boomtown data shows
The report found regional consumers consistently outspend metro Australians across groceries, petrol, home and lifestyle categories.
by Vihan Mathur – Apr 28, 2026
News Corp Australia hits 80.4% reach as video surges past 100m views
According to Ipsos Iris rankings released Friday, 18.15 million Australians visited News Corp Australia sites in March.
by Mediaweek – Apr 24, 2026
Ipsos iris: Fuel crisis drives EV and petrol search surge
Data shows Australians turned to news, fuel comparison sites and EV brands in March.
by Mediaweek – Apr 24, 2026
The Great Debate shows Aussies are rewriting the rules as cost pressures bite
news.com.au surveyed more than 53,000 of us and the results are pretty eye-opening.
by Natasha Lee – Apr 20, 2026
‘Transformation is broken’: The Growth Distillery flags reset in health marketing
Turns out the 'new you' playbook might be running out of steam.
by Natasha Lee – Apr 14, 2026
Media hiring slips again as sales roles contract
Mercury Talent says media hiring fell 3.8 per cent year-on-year in Q1 2026 as sales roles dropped sharply.
by Mediaweek – Apr 10, 2026
TikTok forecasts $100bn creator economy surge in Australia by 2030
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
by Natasha Lee – Apr 2, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
Cinema creates stronger brand impact through family audiences, Val Morgan finds
The research revealed cinema remains one of the few environments where families actively choose to spend time together.
by Vihan Mathur – Mar 30, 2026
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