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New research from TotallyAwesome reveals gaming is the new social for Gen Alpha
"Gaming is no longer just gaming – it’s their new social."
by Mediaweek Admin – Aug 15, 2023
WARC Global Ad Trends report expects Connected TV ad spend set to hit $26 billion in 2023
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
by Mediaweek Admin – Aug 11, 2023
Quantcast's new Asia Pacific 2023 report explores the future of digital advertising and preparing for a cookie-less world
Sonal Patel said: "The digital advertising market in APAC is still expected to grow by 13.25% over the next year"
by Mediaweek Admin – Aug 7, 2023
WARC reveals insights from 2023 winners of Cannes Creative Effectiveness Lions
Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"
by Mediaweek Admin – Aug 3, 2023
Magnite unveils latest findings into streaming services and its audiences in new research
Juliette Stead: "We’re witnessing a transformation of the TV landscape as ad-supported streaming viewership"
by Mediaweek Admin – Aug 3, 2023
Ipsos launches employee experience research and advisory practice
Simon Wake: "Wendy, Matt and Colin’s credentials are impeccable"
by Mediaweek Admin – Aug 2, 2023
Magnite promotes Yael Milbank as managing director of Australia and New Zealand
Yael Milbank: "I’m delighted to be expanding my role at Magnite and to be leading the talented team in ANZ"
by Mediaweek Admin – Aug 2, 2023
Seven partners with Komo Technologies to deliver customer engagement platform for sports and major events
Melissa Hopkins said: "It is great to be able to partner with such an amazing and ambitious Aussie tech start-up"
by Mediaweek Admin – Aug 1, 2023
Nature survey finds the cost of living impacts 36% of Australians' mental health
The survey insights for brands as they look to drive meaningful connections with a highly divided nation
by Mediaweek Admin – Jul 27, 2023
WARC 2023 Consumer Trends Report explores key consumer trends set to influence purchase decisions
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
by Mediaweek Admin – Jul 25, 2023
