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IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023
Adspend

IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023

Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"

by Mediaweek AdminAug 30, 2023

Pollinate research reveals seven in 10 Australians think the Voice referendum will fail
Data

Pollinate research reveals seven in 10 Australians think the Voice referendum will fail

Howard Parry-Husbands: "More advertising alone will not change the outcome because people are spooked by uncertainty"

by Mediaweek AdminAug 30, 2023

Stephanie Famolaro: Three strategies for marketers to thrive in a post-cookie world
Data

Stephanie Famolaro: Three strategies for marketers to thrive in a post-cookie world

"I have been working with many leading brands that are getting ready for a better, cookieless future"

by Mediaweek AdminAug 27, 2023

WARC study forecasts global ad spend to exceed $1 trillion for the first time
Data

WARC study forecasts global ad spend to exceed $1 trillion for the first time

James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"

by Mediaweek AdminAug 25, 2023

Ipsos iris: Sport, the Voice, and Sinead O’Connor drive July traffic
Data

Ipsos iris: Sport, the Voice, and Sinead O’Connor drive July traffic

news.com.au holds on to the top spot for another month

by Mediaweek AdminAug 22, 2023

Year13 analyses the life of Gen Z in Wellbeing Index report
Data

Year13 analyses the life of Gen Z in Wellbeing Index report

Many of the prevalent findings in the data were previously considered non-issues for many young people

by Mediaweek AdminAug 22, 2023

Meltwater data reveals Australia's sentiments on The Voice To Parliament campaign
Data

Meltwater data reveals Australia's sentiments on The Voice To Parliament campaign

Ross Candido: “We can hardly ever predict the true outcome until the votes are in"

by Alisha BuayaAug 21, 2023

Brands that backed the Matildas are reaping the rewards
Data

Brands that backed the Matildas are reaping the rewards

Mikayla Hopkins: "While many said there’s no money in women’s sport, this data proves the exact opposite"

by Mediaweek AdminAug 16, 2023

Alice Cleret: The benefits of SEO for D2C eCommerce brands
Digital

Alice Cleret: The benefits of SEO for D2C eCommerce brands

"Brands online can be doing much more with their direct to consumer strategy and product offerings, using SEO to their advantage"

by Mediaweek AdminAug 15, 2023

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