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Snap report reveals what young Australians want from brands this holiday season
• In Australia, 65% of all shoppers cite gift giving as important
by Mediaweek Admin – Sep 15, 2022
Analytic Partners introduces new enhancements to its platform
• Brands can now adjust business assumptions to reflect economic conditions
by Mediaweek Admin – Sep 14, 2022
MiQ suggests marketers must adapt campaigns as Australian Christmas shopping habits change
• 34% of Australians expect to spend more this holiday season compared to 2021
by Mediaweek Admin – Sep 12, 2022
ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand
Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
by Talon Editor – Sep 6, 2022
IAB report says Australian digital advertising market reached $13.9billion in FY22
• The new data also highlights modest growth of 10.6% in the June quarter
by Mediaweek Admin – Sep 5, 2022
Growth Intelligence Centre's Dan Krigstein on the consumer trends shaping the future of media
• Plus: Navigating behavioural changes and the renaissance of investment in consumers
by Alisha Buaya – Sep 1, 2022
IAB research finds job vacancy rate in digital advertising is close to peaking
• Job vacancy rates in the Australian digital advertising and ad tech have climbed to 11.8%
by Mediaweek Admin – Aug 25, 2022
Nielsen releases its first global ROI report on media plans
• The report identifies gaps in marketers' budgets, channels and media strategies
by Mediaweek Admin – Aug 24, 2022
Nielsen enhances Digital Content Ratings Solution in Australia with Identity System
• Nielsen's enhanced DCR was recently launched in Italy
by Mediaweek Admin – Aug 24, 2022
Impact.com research reveals the rapidly evolving brand-influencer dynamic
• The report shows disparity and alignment of perceptions of marketers and influencers
by Mediaweek Admin – Aug 23, 2022
Brisbane Radio Ratings 2022, Survey 4: Nova #1, huge surge for 4BH
• New brekky lineup at 4BC has hot start
by Tess Connery – Aug 23, 2022
Melbourne Radio Ratings 2022, Survey 5: 3AW still #1, KIIS FM makes its move
• 3AW down 1.2 as FM's have a strong survey
by Tess Connery – Aug 23, 2022
Boomtown reveals regional opportunities in its new 'City Spotlight' series
• Nine cities were chosen from Queensland, NSW, Victoria, Tasmania, the NT and ACT
by Mediaweek Admin – Aug 22, 2022
Streem offers new level of power to users with Launchpad
• Launchpad is the result of deep consideration of what media teams need most
by Mediaweek Admin – Aug 18, 2022
Nielsen unveils the Biggest Ad Spenders for the first half of 2022
• Clive Palmer’s Group of Companies came in at number six on the list
by Mediaweek Admin – Aug 18, 2022
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