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VIOOH report finds the future of programmatic DOOH looks bright with increased investment
Outdoor

VIOOH report finds the future of programmatic DOOH looks bright with increased investment

The report provides a unique insight into the DOOH industry with in-depth interviews and survey data

by Mediaweek AdminOct 12, 2022

Medianet Insights reveals cost of living dominated media coverage
Data

Medianet Insights reveals cost of living dominated media coverage

The analysis found 9% of Australia’s front pages over two-months featured cost of living issues

by Mediaweek AdminOct 11, 2022

News Corp Australia reveals the food trends to expect in 2023
Data

News Corp Australia reveals the food trends to expect in 2023

Cost of living impacts over the next twelve months is expected to be the major factor shaping consumers’ lives

by Mediaweek AdminOct 11, 2022

Nature welcomes Aliya Hasan as strategy director
Agencies

Nature welcomes Aliya Hasan as strategy director

Hasan brings with her 20 years of strategic planning experience to her new role

by Mediaweek AdminOct 11, 2022

Hamish Blake voted as Australia’s top broadcast personality in 2022 The Top Talent Report
Data

Hamish Blake voted as Australia’s top broadcast personality in 2022 The Top Talent Report

The Top Talent Report was commissioned by Talent Corp in conjunction with Lewers Research

by Mediaweek AdminOct 11, 2022

Streem Social launches new performance metrics
Data

Streem Social launches new performance metrics

The new metrics enable realtime tracking of social media content performance

by Mediaweek AdminOct 10, 2022

WARC new data finds Gen Z spend two-thirds of media time online
Data

WARC new data finds Gen Z spend two-thirds of media time online

Generation Z spends 67.7% of total media time with digital channels, according to the new data

by Mediaweek AdminOct 7, 2022

Paramount Upfront 2023: AdSelector launched as part of Innovid Digital advertising partnership
Business

Paramount Upfront 2023: AdSelector launched as part of Innovid Digital advertising partnership

AdSelector asks the viewer simple, interactive inquiries related to the content

by Mediaweek AdminOct 6, 2022

$74 million wasted in digital media ad spend, Next&Co report finds
Adspend

$74 million wasted in digital media ad spend, Next&Co report finds

•Digital ad waste sits at 40 per cent of audited spend

by Mediaweek AdminOct 5, 2022

Optus competitors increase ad spend as the embattled telco stops marketing
Adspend

Optus competitors increase ad spend as the embattled telco stops marketing

• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September

by Mediaweek AdminOct 5, 2022

NRL Grand Final delivers Nine big Sydney audience, but historically small crowd
TV Ratings

NRL Grand Final delivers Nine big Sydney audience, but historically small crowd

Sydney audience OK, viewers tune out in Brisbane and Melbourne

by Talon EditorOct 3, 2022

FutureBrand Index finds Meta's perception rose while Apple's dropped down
Business

FutureBrand Index finds Meta's perception rose while Apple's dropped down

• The platform rose from 44 places to land the fifth spot

by Mediaweek AdminSep 29, 2022

IAB Australia review finds attention metrics provide marketers with insights on ad investments
Data

IAB Australia review finds attention metrics provide marketers with insights on ad investments

• The report offers the largest collation of information and perspectives on ad attention measurement

by Mediaweek AdminSep 26, 2022

GroupM finds global retail media will reach $101 billion in 2022
Agencies

GroupM finds global retail media will reach $101 billion in 2022

• Global e-commerce is estimated to make up 19% of global retail sales in 2022

by Mediaweek AdminSep 20, 2022

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