Boomtown
Showing 61 - 67 of 67 results
How national advertisers are missing cashed-up regional consumers
• Zenith explores why media agencies sometimes don’t visit Boomtown
by Mediaweek Admin – May 22, 2019
News Corp Australia joins Boomtown regional media revolution
News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
by Mediaweek Admin – May 16, 2019
Boomtown reveals secret weapon to woo more advertisers: Hughesy
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
by Mediaweek Admin – May 10, 2019
Boomtown partners reveal investment opportunities in regional: “Spend that bit of extra money and get more bang for your buck”
• We wrap up and get ready to depart Boomtown, for now
by Talon Admin – Apr 9, 2019
Boomtown: Media agency execs ready to review regional spend
• “We encourage our strategists and buyers to think positively about regional”
by Mediaweek Admin – Apr 8, 2019
Boomtown architects on strategy: “A soft sell is not going to get it done”
Meet two of the architects of the Boomtown campaign.
by Talon Admin – Apr 5, 2019
Boomtown: Media agencies asked to rethink advertising in regional Australia
• Media owners mobilise to shine a light on the ‘others’ in ‘Boomtown’
by Mediaweek Admin – Apr 4, 2019
