Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney
The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo.
Cadbury and Peters Ice Cream are opening a two-day pop-up store at Sydney's Wynyard Station, CHOCBUSTER, drawing on the nostalgia of 1990s video rental stores.
The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo., which also handled its design, PR, and influencer marketing.
Designed to evoke the movie night experience at home, the initiative is part of a promotional effort following the recent launch of Cadbury Choc Tops in Australia.
As part of the activation, Cadbury and Peters Ice Cream will be offering 8,000 free Cadbury Choc Tops and freshly made popcorn.
The CHOCBUSTER store is located at Shop 37, Wynyard Station Retail, and will be open from Wednesday 28 August to Thursday 29 August, between midday and 6 pm.
“Australians love a cozy movie night in, and to celebrate the recent launch of our new Cadbury Choc Tops, we wanted to inspire consumers to recreate the ultimate movie night at home through CHOCBUSTER," said senior brand manager at Peters Ice Cream, Vanessa Mason.
"We can’t wait to see everyone step back in time at Wynyard Station, enjoying popcorn and Choc Tops while roaming our nostalgic store."
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The promotion follows the June launch of Cadbury’s video AI campaign as part of its ongoing Cheer & A Half platform. Produced by Ogilvy and Hogarth, the work aimed to recognise volunteers and their contributions to grassroots sports in Australia.
It also comes on the heels of another partnership by Mondelēz International, the owner of Cadbury, with its other product, OREO, launching its first brand collaboration with Coca-Cola. The collaboration introduced two limited-edition products: the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola OREO Zero Sugar Limited Edition.
The launch campaign, created by Ogilvy in partnership with Spotify, featured the Bestie Mode Digital Experience platform, allowing fans in Australia and New Zealand to merge music tastes and enjoy a unique musical experience together. The platform invites fans to activate 'Bestie Mode'.
See also:
Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Coca-Cola and Oreo launch ‘Besties’ brand collaboration via Ogilvy
Credits: WiredCo Michelle Hampton, Managing Partner David Kennedy-Cosgrove, Managing Partner Joe Stuart, Creative Lead Sophie Millican, Creative Maria Pelosi, Designer Sasha Thariani, Senior Account Director Jessica Nutt, Earned Media Senior Account Manager
Peters Ice Cream Andrea Hamori, Head of Marketing Carla Loucas, Marketing Manager Vanessa Mason, Senior Brand Manager
