History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
Australian furniture and design sustainability practitioner, Koskela, has appointed creative communications agency, History Will Be Kind (HWBK) as agency of record, following a competitive pitch.
Services will be delivered under HWBK’s impact and reputation specialist arm, History Matters, which was launched last year, spearheaded by director of reputation and impact, Corinna Fawls.
The practice pairs creative communications consultancy with knowledge ESG, innovation, and transformation. Recent work includes projects with global clean-tech leader MCi Carbon, Sanitarium, McGrath Foundation, and an award winning campaign, #HireMeHilton, with Hilton Australia.
Commenting on the Koskela win, Fawls said: “Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet.
"We couldn’t be more pleased to partner with Sasha and her team to bring their mission and impact to life, connecting across channels as Koskela continues to raise the bar for sustainable business in Australia.”
HWBK, part of independent digital communications and consultancy, Deepend Group, will work to drive forward Koskela’s position in market across creative brand strategy, public relations, social media, and content marketing.
Sasha Titchkosky, co-founder and CEO of Koskela, said the business was "delighted to partner with History Will Be Kind during this important time of evolution for our business and brand.
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"We were impressed not only by the agency’s record of excellence in strategic communications, but equally importantly, by the knowledge, passion and commitment we both share for building a more sustainable future."
Last month, HWBK promoted senior leads Lizzy Chadwick and Rachael Gadagil into group account director roles, along with hiring Brooke Gascoigne.
Gadagil’s promotion came after six years with the agency, during which she has worked with clients including Google, Hilton, and McGrath Foundation. In the new role, she will work with the management team to evolve the agency’s offering, with a focus on growth.
