Bread Agency appoints general manager

Bread Agency has appointed Emelie Jessika Lundberg as its general manager.

Lundberg joins the social commerce agency from The Works (Part of Capgemini), where she was head of social, and brings a wealth of experience in delivering innovative brand solutions and driving growth through social media for leading clients.

In her previous role, she was instrumental in building high-performing teams, leading high-profile campaigns and fostering strong client relationships with brands like DNSW, Subaru, Visa, 7-Eleven and Kimberly-Clark (Huggies & Kleenex).

At Bread Agency, Lundberg will oversee operations, spearhead new business initiatives, and help elevate the agency’s creative and strategic capabilities.

"From our very first chat, we knew Em would be the perfect addition to the Bread team," said Mary Proulx, co-founder, Bread Agency.  "She's got a knack for building exceptional teams and deep social experience making her a trusted partner to clients from across categories. She values creativity and understands social. You don't find that often."

"Looking forward to building the next phase of Bread with Em at the helm."

Lundberg said of her new role: "Bread Agency has built a reputation for bold creativity and meaningful brand partnerships in the Social Commerce space working with an incredible line-up of clients. I’m thrilled to join the team at such an exciting time and look forward to driving the agency’s continued success."

As Bread Agency scales to meet growing client demand, the agency is actively recruiting for several key roles, including an account director, social media manager, and content creator, with more opportunities in the pipeline. This expansion underscores the agency’s commitment to investing in top talent to further enhance its creative and strategic capabilities.

The appointment marks a new era for Bread Agency as it strengthens its position as a dynamic Social Commerce force. Bread Agency delivers impactful work for its growing roster of clients, including Carnival Cruises, Zambrero, Connect Hearing, Cotton Australia, Aspen Pharmacare and Abano Healthcare.

Top image: Amaury Treguer, Emelie Jessika Lundberg, and Mary Proulx

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