BauerWorks builds insights and digital with senior hires

Bauer Media’s content marketing arm BauerWorks has made two appointments to its senior leadership team as it continues to build its insight and digital capabilities.

Catherine Ross (pictured R) joins as director of insights in a newly created role, while Stu Stevens (pictured L) has been appointed digital director and will be responsible for leading and developing digital strategy and execution.

Ross has 16 years’ experience in media and insights and brings a wealth of knowledge from her current role as research manager at Bauer Media Group where she has overseen major go-to market research studies and worked alongside the ad sales team on bespoke research projects for major clients.

Stevens has extensive digital and content marketing experience in video, native and social, across production, distribution and commercialisation of content and platforms. He joins from Yahoo7 where he was head of corporate development and responsible for strategic business development and partnerships across Australia and New Zealand. Before Yahoo7, he spent time building content marketing business units for both Cirrus Media and Brand New Media.

Eugene Varricchio, executive general manager of BauerWorks, said: “Insights are a key pillar to our business and we’re delighted that Catherine is bringing her expertise in this area. Stu has a proven track record in building content businesses and is the ideal person to lead our digital push.”

Both Ross, who starts on February 1 after maternity leave, and Stevens, who starts on November 28, will report directly to Varricchio.