APN Outdoor replacing News Corp as Cannes Lions Aussie representative
News Corp has represented the festival since 2008
Cannes Lions has appointed APN Outdoor to become the Festival representative in Australia.
APN Outdoor will join the global network of official representatives that support their local agencies and clients, nominate jury members, organise the Young Lions competitions and host events and screenings of Lion-winning work throughout the year.
New APN Outdoor CEO James Warburton said: “We are incredibly excited to be Australia’s representative for the world’s biggest festival of creativity. As a business, we are continually investing and innovating in our assets to ensure we can provide the most effective canvas for brands’ creativity to reach their audiences. We see the partnership with Cannes Lions as a similar proposition – an exciting opportunity to both drive engagement with Cannes Lions down under and to support creative agencies and clients to participate and succeed in this globally renowned showcase.”
APN Outdoor will take over from News Corp Media who have represented the Festival since 2008.
The 2018 edition of Cannes Lions runs June 18-22.
