Equity Mates Media reveals younger Australians prefer Spotify for podcasts

Equity Mates Media, Australia’s number one finance and investing podcast network, has released the results of their 2022 Listener Survey. This survey, with 1,537 responses, gives a snapshot of how young Australians are engaging with the home of some of Australia’s favourite finance podcasts.

The Equity Mates team asked: 'Where do you mostly listen to your podcasts?'

Of the 1,537 responses, 1,067 were from Australians under the age of 35:
• 64% of respondents under 35 are listening on Spotify
• 29% are listening on Apple Podcasts
• 3% are listening on Google Podcasts
• 1% are listening on Overcast

The remaining 3% of responses were spread across the long tail of podcast apps: Stitcher, Amazon Music, Pocketcasts, YouTube, Castbox, Podbean and Podcast Addict.

The remaining 470 responses were from Australians aged 35 and over. These respondents still prefer Apple Podcasts over Spotify:
• 42% of respondents aged 35 and over are listening on Apple Podcasts
• 39% are listening on Spotify
• 8% are listening on Google Podcasts
• 2% are listening on Overcast

The remaining 9% of responses are distributed down that long tail of podcast apps. Comparing Apple Podcasts v Spotify across age distributions and this trend becomes even more stark.
• Under 25: 77% Spotify / 20% Apple / 3% remainder
• 26 - 34: 58% Spotify / 32% Apple / 10% remainder
• 35 - 44: 43% Spotify / 39% Apple / 18% remainder
• 45 - 59: 32% Spotify / 50% Apple / 18% remainder
• 60 and over: 21% Spotify / 43% Apple / 36% remainder

The trend is clear. Young people are choosing Spotify over Apple, but also choosing Spotify over smaller podcast apps.

Equity Mates Media is the home of Australia's top investing podcasts. Started to break down the world of investing, from beginning to dividend, Equity Mates gives people the information, confidence and inspiration to get started on their investing journeys. With a community of over 220,000 Australians and a collection of eight highly rated shows, Equity Mates aims to be the #1 resource for anyone looking to better understand the world of finance and investing.