Isentia’s Two Social integrates with King Content

Isentia’s social creative agency Two Social is integrating with content marketing industry leader King Content, enabling the company to build on its outstanding revenue and profit growth in FY2016. The move significantly increases the depth and breadth of King Content’s multidiscipline creative studio offering, alongside its content marketing services, powered by Isentia’s global data capability.

“We are extremely excited by this union,” says Craig Hodges, CEO, King Content. “Our combined strategic capability, data-driven creative approach, unique technology and proven track record in results-driven content marketing offers our clients a robust, tactical and creative partnership.”

Richard Spencer, who was head of agency at Two Social and who steps into the role of chief marketing officer for the Isentia group, said: “This integration is an important next step in Isentia’s drive to provide comprehensive services supporting our clients’ entire strategy across earned, owned and paid channels. It enables the organisation as a whole to provide world-leading integrated content and intelligence that brings real insight and supports execution of business goals for all of our 5,000-plus clients across the group.”