Media Moments 2017: Jack Elkins, OMD Brisbane

To help us analyse the year we have called on executives from Australia’s finest media agencies. Special thanks to all those who took part and, to those who didn’t, we will be after you next year! Most popular references included listening to Spotify or triple j’s Ben and Liam, while a lot of respondents enjoyed the OMD Big Day Outs!

Jack Elkins, Interactive Director, OMD Brisbane

Best event you attended in 2017?

Definitely our Big Day Out in Brisbane – a bit of a role reversal for us as an agency but super valuable for all parties and a great day to be a part of!

Favourite breakfast radio show?

A bit of a stereotypical digital response, but I usually listen to podcasts on the way in to work. My favourite right now is Freakonomics Radio.

TV show on any platform you can’t get enough of?

A bit behind the times but I just discovered and promptly finished Atlanta and loved every minute!

Memorable media moment from 2017?

For me, seeing Pandora drop out of the market in Australia was a bit of a shock and a good reminder of the competition our partners are facing even in growing categories.

New Year’s Resolutions?

Trying to organise my work life a bit better and continuing to travel abroad.