Nielsen announces launch of enhancement to Ad Intel Digital

Nielsen has today announced the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with advertiser-level social, in-app media spend and creative data.

The added breadth of measurement to include these media provides visibility into ad investments on digital, while video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.

Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future through a range of media categories. This new addition of social and in-app digital data will provide increased coverage by measuring additional sites and advertising types, with more accurate representation of digital ad buys, in a privacy-safe way. Media buyers and sellers now have a greater ability to monitor, adjust and measure their digital ad performance.

Nielsen Ad Intel Digital includes:

• Introduction of social and in-app measurement to strengthen cross-media channel insights
• A significant enhancement to video capture including pre, mid and post-roll video
• Expansion of the number of websites monitored
• Access creatives via an easy to use digital dashboard

The New Ad Intel Digital - Social Data

When taking a look at the new dataset, in the first quarter of 2021, Nielsen Ad Intel reported $450M in estimated media spend for Social media (across Facebook and Twitter).

Rose Lopreiato, Ad Intel commercial lead, Nielsen, commented: "Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data and creatives from multiple digital devices. This new, rich set of data will enable our clients to monitor their competitors' spend and creatives across social, in-app, video and general display.

"The enhancements to Ad Intel are part of Nielsen’s effort to equip the industry with independent and comprehensive competitive metrics that help establish a more flexible way to evaluate ad performance across-platforms.

"Our new Ad Intel digital offering is what the industry has been asking for. The upgrades to our digital monitoring provides our clients with a quality and granular digital ad measurement solution which compliments the trust Nielsen provides to its clients across all its existing media spend services." Lopreiato added.