OMA's Creative Collection competition winners

The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q2 2016.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative out-of-home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:
•  Best creative execution
•  Best traditional use of the OOH medium
•  Best use of a special build
•  Best use of technology/innovation

The Q2 competition attracted 45 submissions from OMA members including Adshel, APN Outdoor, Executive Channel Network, goa, JCDecaux, oOh!media, QMS Media and TorchMedia.
Guest judges included Jon Kelly, Creative Director – iris Sydney; Charles Parry-Okeden, CEO – Executive Channel Network and Michaela Chan, Chief Marketing Officer – oOh!media.

The Best creative execution winner and Q2 Grand Prix winner was:
Campaign: The Boys
Advertiser: Bonds
Creative agency: Clemenger BBDO Melbourne
Media agency: OMD Melbourne