Snack Drawer adds Netflix ANZ to its client roster

Snack Drawer has been appointed by Netflix ANZ to manage its editorial content and social media.

The internet-first creative agency will be responsible for Netflix ANZ’s social account to drive conversation across TikTok, Instagram, Facebook, Twitter, and podcast channels.

Snack Drawer was founded in 2020 by Jamie Searle, formerly of (ex-Thinkerbell and Brave Bison) and Hannah McElhinney (ex-Vice Media).

As a direct result of recent business growth, Snack Drawer is hiring for three positions dedicated to the Netflix ANZ account; a chief of staff, an editorial lead and a content creator who will join an existing team of creators and social media executives.

The dedicated Netflix ANZ team will work directly with the Netflix ANZ client, with executive oversight from Snack Drawer co-founders Searle and McElhinney.

Searle, who is also managing director of Snack Drawer, said: “We are thrilled to be working with one of the most recognisable and exciting entertainment brands in the world.

“Netflix is ubiquitous in the cultural conversation in Australia, and we are delighted to be able to help facilitate that with content creation across social and podcasting,” he added.

McElhinney, who is also chief creative officer of Snack Drawer, said: “It’s so unbelievably wild to be working with Netflix ANZ across all their socials, especially with upcoming local productions on the horizon.

“It’s an exciting time for ANZ entertainment and pop culture already, and working with a brand that’s at the forefront makes it even sweeter,” she added.

Netflix is the latest addition to the internet-first creative agency growing client roster, including NBCUniversal, Eucalyptus, Smiling Mind, Swinburne University and Wanderlust.

Most recently, the agency was recognised as Best Boutique Agency 2021 and also took out the pinnacle award of Most Influential 2021 at the inaugural AiMCO Awards held in February this year.

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Top image left to right: Hannah McElhinney and Jamie Searle