TBWA Melbourne reveals appointments of Virginia Pracht and Zac Martin

TBWA Melbourne have announced two new appointments in their strategy and planning team.

Virginia Pracht, originally from Germany, is co-head of planning and will lead strategic outputs for the company following her recent exit from Ogilvy Melbourne where she was head of strategy for over four years.

She brings more than 15 years experience with creative agencies and leading strategies to TBWA Melbourne having worked with companies such as AAMI, Cadbury, Western Australia Tourism, Specsavers and Australian Open.

Also jumping ship from Ogilvy to TWBA is Zac Martin as strategy director after more than two years with the company.

He has 12 years of experience and has worked with a range of clients over the years including Mondelez, Hostplus, Swinburne Online, Honda, Pure Blonde, NAB, Officeworks and Lexus.

Martin will lead communication planning across a range of different accounts.

In addition to the new appointments, TWBA have promoted from within the firm with Eloise Liley moving up to co-head of planning.

She will work in partnership with Pracht and together they will lead the strategy offering in the Melbourne and Adelaide agencies.

Liley first joined TWBA in 2020 and has helped refresh the company's strategy department, particularly with the agency's most recent win with NAB.

Ricci Meldrum, TBWA Melbourne's managing director, said: “We’re incredibly excited to announce the expansion of our planning team in this period of growth.

"The appointments of Virginia and Zac, and internal promotions within the planning team, will bolster our strategic outputs across all aspects of the business and set a positive trajectory for the year ahead,'" she added.

Liley also said: “We’ve been waiting a while for Virginia and Zac to join us – and are over the moon that day has arrived.

"The agency has an amazing team of strategic thinkers and we couldn’t be more pleased with the new appointments.”