TorchMedia retains Sydney Trains external advertising contract

TorchMedia has successfully resecured its rights to external advertising on Sydney Trains. In addition to retaining the external portfolio, TorchMedia has been appointed for all “On-Train” advertising solutions, which include internal train advertising.

Kirsty Dollisson, managing director of TorchMedia, said, “We are thrilled to take the On-Train advertising portfolio to market for Sydney Trains. The ability to influence up to 1.3 million passenger journeys daily both on platform and while on board provides brands with an opportunity to deliver truly immersive communications. Trains are an essential part of Sydney’s public transport network servicing almost half of all public transport commuters. The sheer volume of audience we can provide is unparalleled.”

TorchMedia first introduced advertising on Sydney Trains in 2013, after launching external train advertising in Australia in Melbourne and Brisbane.

“We look forward to working closely with Sydney Trains to introduce further format innovations across the On-Train offering in the coming months,” said Dollisson.